Kudos to CandyLabs

I want to make sure that, from time to time, I'm giving praise to sites, apps and everyday things that bring happiness to the user locked within me. So that I can never be accused of only seeing the negative, here's one right now...

I was downloading a trial version of AppRocket by CandyLabs this morning, when I was presented with the following on the post-download page:

Some things I like about this page:

1. No attempts to make be buy the full version of the software before I even try the trial. CandyLabs knows that I'd like to try out the application before buying, so they don't bother to try the instant upgrade routine. You'd think that would be common sense, but it's not in this crazy, mixed-up world. Several years ago, I walked into a Bally Total Fitness with the intention of going through a two-week trial. Rather than getting that trial card right away and being left alone for two weeks, I was pitched by a sales guy who told me they'd discount those two weeks off of a three year membership if I signed up that very day. I hadn't even seen the inside of the club yet!

2. No ads. CandyLabs has no interest in keeping me on the site at this point, and that's a good thing. They want to send me skipping off like a kid with a new baseball glove, and I appreciate that. It gives me a positive impression of their business and gears me up to test drive the software.

3. An important message on the page that's actually important. Notice from the image that there isn't much CandyLabs feels the need to say after I've requested the trial download. Here's the text in question:

I can't say enough about how useful and friendly this message is. The .NET Framework is in my blood, so you can bet I've already got it installed. But I can also put myself in the shoes of someone who has never even heard of the Framework. I can bet that said individual would find the idea of installing one piece of software and suddenly being asked to install another along with it both annoying and a bit scary. CandyLabs sees this and, not only helps out those customers with friendly, accessible language, but they probably saved a few aborted installs and, therefore, sales.

This is the kind of consideration for customers that I love to see. In addition, CandyLabs gets marketing out of the way and lets the software speak for itself. As long as they never hire marketing reps from Bally Total Fitness, I think they're on the right track.